The concept behind 'The Giving Week' is for the users to give back to them selves by using a proven method. The animated pitch demonstrates how many people can struggle with daily life and how they can change their approach and reap the benefits of doing so.
'The Giving Week' applies extensive evidence-based research and methodologies across neuroscience, psychology, physiology, mindfulness and spirituality into a practical wellbeing toolkit that’s easy to integrate into daily life. Journey back to self and find perspective, peace, connection and purpose. Relieve stress, release limiting beliefs and negative behaviour patterns and regain motivation.
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These select stills from the animation proposal show the different elements the project explored: Comparing yourself to others on social media, living with built up tension, struggling with work/ life balance and of course celebrating your successes and passing on the love.