D&AD Awards.
This award winning project is about the creative struggles
and difficulties I had with my practice.
However, as they say ‘when life gives you lemons make lemonade’, so I decided to make the most of my creative struggles and turn them into a project, gaining professional success and industry recognition by doing so.
For this project I was awarded a D&AD pencil for the 2015 WeTransfer brief. Creative Review highlighted my work specifically as a noted illustrator to remember.
2015 D&AD Newblood award winner
and Creative Review selected entry
Making the most of creative struggles
Creative Review:
“Matthew’s charming project reinforces how the people we meet or work with can
have a significant impact on our careers. Combined with a high level of craft,
his promo pack ensures that its recipients remember him.“
Part 1. The Animation
The animation focused on illustrating in detail the concerns I had with my working practice and how I aimed to use them to my benefit.
This project idea also gave me an opportunity to venture into animation for the first time.
Part 2. The Package
I divided this project into two parts of a single theme.
The second part is this promotional package, which tackled promoting my self and making industry contacts.
The image above shows all 24 of the self-promotional
packages sent to creative places and
people I wanted to work with.
On each personalised package is a segment
of a larger self-portrait. The idea being that each recipient
had a part to play in me becoming the illustrator
and designer that I aspired to be.
Inside the outer part of the promotional package is a leaflet that explains the entire project to the recipient. The sleeve holds the promotional leaflet in place and also allowed me to leave a little joke through the changing of ‘Hello’ to ‘Here’s a little something’ when opening the package on the inside.
Each package has a personalised front and an individual design on the reverse which creates a full image when put together.
The inner leaflet illustrates the ideas I have about my work as an illustrator and designer and concentrates on looking forward with my career.
The reverse of the leaflet shows a few aspects that my illustrative work concentrates on;
integrity, longevity, depth and honesty.
