Abi Mcguire. Independent.
Abi Mcguire,
People before Party
Commissioned by Abi McGuire, I was asked to produce her campaign film and an animated campaign teaser to engage the constituency and present a brand new option to vote for in the 2024 UK election
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Art direction, film making, script writing, character design, storyboarding and animation.
From door knocking on over 23,000 homes, Abi learnt there was an appetite for an alternative to way that UK politics works.
She states:
"The political parties have lost their way and they are no longer serving our interests.
They will not reform themselves. My election will draw a lot of attention from the leaders of the parties and the national media as I will have achieved something unprecedented in this country. This election as much belongs to the electorate in the Wells and Mendip Hills as it is us who are sending a powerful and unstoppable message to Parliament that will be a catalyst for new ways of working."
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From this powerful message I created the following two pieces of motion,
across film and animation, to promote the campaign.
The Campaign Film.
Animated Campaign Teaser.
