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ipsen.

The Organs. 
Liver Cancer Awareness


 

Commissioned by Ipsen pharmaceuticals,

The Organs was produced to raise awareness

of the crucial role the liver plays in the body and

how certain vices can lead to serious consequences. 

Art direction, character design, storyboarding and animation.

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The work.

The Liver aworks around the clock to process and clean up all the harmful things we may have a tendency to consume.

 

By creating a classic cartoon family dynamic, with Liv the Liver as the hard working matriarch, The Organs explored the potentially devastating effects that fatty food, excessive drinking and smoking can have on the poor old liver. 

This project was awarded three Gold awards at the Hermes Creative Awards and ​three gold awards at the AVA Digital Awards for animation and use of motion.

 

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Series one.

 

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The first part of The Organs introduced our four main characters. The family members each characterised a vice, that Liv has to deal with. Tom the Tum, Hattie the Heart and Larry the Lungs, all contributing to a potentially fatal end of the story.

 

Series two.

 

The second part of The Organs series rewound time to a pivotal point in time where spotting the early warning signs of liver cancer could change the course of Liv's life.

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