The work.
This award winning project is about the creative struggles and difficulties I had early on with my practice.
However, as they say ‘when life gives you lemons make lemonade’, so I decided to make the most of my creative struggles and turn them into a project, gaining professional success and industry recognition by doing so.
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For this project I was awarded a D&AD pencil for the 2015
WeTransfer brief. Creative Review highlighted my work specifically as a noted illustrator to remember.
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Part one. The animation.
''Matthew’s charming project reinforces how the people we meet or work with can have a significant impact on our careers. Combined with a high level of craft, his promo pack ensures that its recipients remember him.
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CREATIVE REVIEW:
The animation focused on working through the concerns I had with my working practice back in the day and how I aimed to use them to my benefit.
This project idea also gave me an opportunity to venture into animation for the first time!
Part two. The package.
I divided this project into two parts of a single theme. The second part is this promotional package, which tackled promoting my self and making industry contacts.
The image above shows all 24 of the self-promotional packages sent to creative places and people I wanted to work with.
On each personalised package is a segment of a larger self-portrait, the idea being that each recipient had a part to play in me becoming the illustrator and animator that I aspired to be.
Inside the outer part of the promotional package is a leaflet that explains the entire project to the recipient. The sleeve holds the promotional leaflet in place and each
package has a personalised front and an individual design on the reverse which creates
a full image when put together.
The inner leaflet illustrates the ideas I had about my work as a creative and concentrated on looking forward with my career.
The reverse of the leaflet showed a few aspects that my illustrative work concentrates on; integrity, longevity, depth and honesty.
