Abi Mcguire.
Abi for MP.
People before party.
Commissioned by Abi McGuire, I was asked to produce
her campaign film and an animated campaign teaser
to engage the constituency and present a brand new
option to vote for in the 2024 UK election
Art direction, character design, storyboarding, script writing and animation.
The work.
From door knocking on over 23,000 homes, Abi learnt there
was an appetite for an alternative to way that UK politics works.
"The political parties have lost their way and they are no longer serving our interests.
They will not reform themselves. My election will draw a lot of attention from the leaders of the parties and the national media as I will have achieved something unprecedented in this country. This election as much belongs to the electorate in the Wells and Mendip Hills as it is us who are sending a powerful and unstoppable message to Parliament that will be a catalyst for new ways of working."
From this powerful message I created the following two pieces of motion, across film
and animation, to promote the campaign.
